We’re so excited to be part of this year’s Gentex Grand Rapids Santa Parade! Our Brew Bakers are invited to walk alongside the Beer City Dog Biscuits van as we help spread holiday cheer through downtown Grand Rapids.

📍 Starts: Division & Michigan
🎄 Ends: Rosa Parks Circle
🕔 Parade begins: Saturday, November 22 at 5 PM

This free community parade features over 50 entries, family fun, and ends with Santa lighting up Rosa Parks Circle around 6:30 PM. Bring your friends, family, and festive spirit—we can’t wait to celebrate the season with you!

Learn more about the parade HERE.